FOR RESTAURANT CHAINS ACROSS CANADA

You're already spending on marketing. But do you know what's actually working?

Promotions, loyalty programs, campaigns, customer data... there's a lot to keep track of. And when growth slows down, it's tempting to try something new.

But what if you could first figure out what's missing?

Let's Find Your Growth Gaps
Founding partner price · CAD$249 · First 20 restaurant partners
BRILIXIS GROWTH ANALYSIS

RESTAURANT GROWTH GAP ANALYSIS

What should you fix first?

Market · Competitors · Offers · Customer Journey

CONFIDENTIAL BRILIXIS
01 Executive Summary
02 Market & Customer Scan
03 Competitor Growth Analysis
04 Growth Opportunity Map
~15-page customized analysis Built for your restaurant

SOUND FAMILIAR?

So many things   to keep track of.
So little clarity on what works.

You're expected to bring in more customers, get them to come back more often, and grow revenue.

Meanwhile, there's always another promotion to run, another campaign to launch, or another number to check.

01 Promotions
02 Loyalty Programs
03 Offers
04 Campaigns
05 Marketing Channels
06 Customer Data

HERE'S THE TRICKY PART

How do you know what's actually worth doing?

HERE'S THE THING
DATA ≠ STRATEGY

You can have all the numbers in the world.

And still have no idea what to do next.

You can see which campaigns got clicks, which offers people redeemed, how customers use your loyalty program, and what your competitors are doing.

But here's the catch: knowing what happened isn't the same as knowing what to change. And that's where things get interesting.

BEFORE YOU COOK UP ANOTHER CAMPAIGN
Diagnosis before strategy.

When marketing isn't bringing in the growth you expected, the first instinct is usually to try something new.

“Let's run another offer.”

Fair enough. But before you add another ingredient, let's figure out what's missing from the recipe.

01
LOOK AROUND Get a feel for the market.
02
FIND THE GAPS See what's missing.
03
PICK YOUR NEXT MOVE Know what to tackle first.
HERE'S WHAT WE'LL LOOK AT

Six things worth a closer look. So you know what to fix first.

We're going to look at your restaurant from a few different angles: your market, your competitors, your offers and the journey your customers take. The goal? Find the gaps you might be missing and the opportunities worth a closer look.

01

Market & Customer Scan

Who are you trying to win over? What matters to them? And what's happening in your market that could affect their decision to choose your restaurant?

YOUR MARKET
02

Competitor Growth Analysis

We'll look at 3–5 competitors: what they're offering, how they're positioning themselves and how they're trying to win customers. Because your competition might be giving you a few ideas worth stealing. Legally, of course.

THE COMPETITION
03

Offer & Promotion Analysis

Is your offer giving people a good reason to choose you? We'll look at how you communicate value, encourage action and stand out. Because slashing prices isn't the only way to make an offer tempting.

YOUR OFFERS
04

Customer Journey Gap Scan

From the moment someone discovers your restaurant to the moment they decide to come back, we'll look for places where things might be getting in the way. After all, getting someone's attention is one thing. Getting them through the door is another.

THE CUSTOMER JOURNEY
05

Growth Opportunity Map

We'll connect the dots across the research and pull out the opportunities that look worth exploring. Not every idea will be a winner, but you'll have a clearer idea of where to start looking.

WHAT'S POSSIBLE
06

Prioritized Action Plan

Because a list of 20 things to fix isn't exactly helpful when you've already got a business to run. We'll organize the findings so you can see which opportunities deserve attention first.

WHAT TO DO FIRST
SO, WHAT DO YOU GET OUT OF IT?

We're not here to throw six more things onto your plate. We're here to help you figure out what's worth putting on it.

DON'T JUST TAKE OUR WORD FOR IT

Here's what we're looking for. And how we'll lay it all out.

No mystery box. No 15 pages of marketing jargon. You'll get a closer look at your market, your competitors and the opportunities that might be sitting right under your nose. Here's a preview of how we put it together.

RESTAURANT GROWTH GAP ANALYSIS BRILIXIS
01 / THE BIG PICTURE YOUR GROWTH REVIEW

The whole picture,
not just the numbers.

A look at what's happening in your market, how your brand stacks up and where there might be room to do things differently.

WHAT WE'LL LOOK AT
Your market & customers 01
How competitors stand out 02
Your offers & promotions 03
The customer journey 04
RESTAURANT GROWTH GAP ANALYSIS BRILIXIS

This is a preview of the report format, not a completed client analysis. Your findings will be researched and tailored to your restaurant chain.

WHAT YOU'LL TAKE AWAY

Around 15 pages. Made for your restaurant chain, not copied from a generic template.

OH, AND THERE'S A LITTLE EXTRA

The report is just the start. Here are three more things to take away.

Because spotting opportunities is great. Knowing what to do with them is even better. So we've included three practical resources to help you explore ideas, plan ahead and keep an eye on your competition. All included. No awkward upsell.

01
BONUS ONE

Restaurant Offer Swipe File

A collection of restaurant offer examples to help you think beyond the usual "10% off" or "buy one, get one." Explore different ways brands present value and give customers a reason to choose them. Your next good idea might already be out there.

Fresh ideas, minus the staring-at-a-blank-page session.
FREE BONUS
02
BONUS TWO

90-Day Marketing Opportunity Calendar

A planning resource to help you organize seasonal moments, marketing ideas and opportunities worth exploring over the next three months. Because planning your next campaign at 4:55 PM on a Friday isn't exactly a growth strategy.

Less last-minute scrambling. More thoughtful planning.
FREE BONUS
03
BONUS THREE

Competitor Offer Tracker

Keep track of the offers, promotions and messages your competitors put out over time. Instead of trying to remember what that other chain was offering three weeks ago, you'll have a place to record it and compare what changes. Your memory has enough jobs already.

Keep tabs on the competition without playing detective.
FREE BONUS
+

All three resources come with your Restaurant Growth Gap Analysis. No extra charge. No surprise at checkout.

THREE SIMPLE STEPS

You answer a few questions. We do the digging.

No endless meetings. No homework that takes your entire week. Just a few questions, some proper research, and a clearer idea of where your restaurant's growth opportunities might be.

01 YOUR TURN

Give us the inside scoop.

Answer 15 questions about your restaurant chain, your customers, your competitors and what's keeping you up at night when it comes to marketing. Don't worry, there's no exam at the end.

One 15-question questionnaire
02 OUR TURN

We put on our detective hats.

We'll dig into your market, compare 3–5 competitors, look at their offers and examine your customer journey. Then we'll connect the dots to find gaps and opportunities worth a closer look.

Research tailored to your restaurant
03 LET'S TALK

Get your report. Talk it through.

We'll send your customized report within 48 hours of receiving your completed questionnaire. Then, we'll spend 30–45 minutes together walking through the findings, answering your questions and discussing what might be worth exploring next.

Your report + a 30–45 minute debrief

Your report in 48 hours. The clock starts when we receive your completed questionnaire, not when you make the payment.

Founder of Brilixis
THE PERSON ASKING THE AWKWARD QUESTIONS
A QUICK NOTE FROM ME

I'm not here to tell you to post more reels.

I'm the founder of Brilixis, and I have a slightly different take on marketing: before we talk about doing more, I'd like to know why and what you're already doing isn't getting you where you want to go.

Another campaign? Maybe. A new promotion? Could be. Another marketing channel? Possibly. But let's not prescribe the treatment before we've figured out what's wrong. That's an expensive way to play guessing games.

I built the Restaurant Growth Gap Analysis around a simple idea: your restaurant probably doesn't need another random marketing idea thrown at it. It needs a closer look at the market, the competition, your offers and the customer journey to figure out where the real opportunities might be.

I'm not going to promise you overnight growth or pretend I've got a magic marketing button. I'd rather help you ask better questions, spot opportunities you might have missed and make your next move with a little more confidence.

The Growth Detective Aditya Darji · Founder, Brilixis
Curious who you're dealing with?
LET'S TALK ABOUT THE PRICE

Before you spend more on marketing, let's figure out what needs fixing.

Maybe you need a better offer. Maybe your competitors are doing something you're missing. Or maybe the answer is something else entirely. Let's investigate before you throw another campaign at the problem.

HERE'S WHAT YOU GET FOR YOUR MONEY
A report built around your restaurant

Approximately 15 pages of research and findings tailored to your chain. No copy-paste job.

Six areas investigated

Your market, competitors, offers, customer journey, growth opportunities and what deserves attention first.

Three extra tools to put to work

Restaurant Offer Swipe File, 90-Day Marketing Opportunity Calendar and Competitor Offer Tracker.

A 30–45 minute call with me

We'll walk through the findings together, answer your questions and discuss what might be worth exploring next.

Your report in 48 hours Our delivery target starts when we receive your completed questionnaire.

One thing we're not selling you: a promise of overnight growth. We're selling you a closer look at where the opportunities might be, so your next marketing decision isn't just another expensive guess.

WE'LL PUT OUR MONEY WHERE OUR MOUTH IS

If we can't find 3 meaningful opportunities, you don't pay.

Look, we're asking you to pay for an analysis, not a crystal ball. Our job is to dig into your market, competitors, offers and customer journey and find at least three meaningful opportunities worth investigating or testing. If we can't do that, we'll refund your fee.

Let's Put It to the Test
HERE'S THE DEAL
03+

Meaningful opportunities to investigate or test.

If your completed analysis doesn't identify at least three meaningful opportunities for your restaurant to investigate or test, we'll refund your CAD$249 founding partner fee. No qualifying opportunities, no keeping your money.

One important distinction: we're guaranteeing the quality of the analysis against this specific criterion, not the results of implementing it. Revenue, customer growth and business outcomes depend on many factors beyond the report itself.

A LITTLE HEAD START FOR OUR FIRST 20

First 20 restaurants. Better price. Same analysis.

We're bringing the Restaurant Growth Gap Analysis to Canadian restaurant chains, and we're starting with 20 founding partners at an introductory price. You get the complete analysis for CAD$249 instead of CAD$799. No watered-down version. No missing chapters. We're not saving the good stuff for later.

YOUR FOUNDING PARTNER PRICE
CAD$249
Regular price CAD$799
Keep CAD$550 in your budget
01

It's an introductory price, not a different product.

The CAD$249 price is for our first 20 restaurant partners as we introduce the service to Canada. You get the complete analysis, just at a lower starting price.

02

Everything's included. No funny business.

Your customized report, all six analysis areas, three bonus resources and a 30–45 minute debrief call with me. No essential bits hidden behind another payment.

03

Stop guessing what deserves your attention.

Get a closer look at your market, your competitors and your customer journey before deciding where your next marketing effort should go. More activity isn't always the answer.

We're starting with 20 founding partners. If you're ready to look at your restaurant marketing a little differently, this is your chance to get the full analysis at the introductory price.

Get the Founding Partner Price
ALRIGHT, HERE'S WHERE WE COME IN

Before you launch another campaign, let's find out what's actually missing.

We'll dig into your market, your competitors, your offers and your customer journey to find meaningful opportunities worth exploring. So your next marketing move has a little more thought behind it than "let's give this a shot."

FOUNDING PARTNER PRICE
CAD$249

CAD$799 regular price Keep CAD$550 in your pocket

A customized ~15-page analysis
Three practical bonus resources
A 30–45 minute call with me
Our 3-opportunity refund guarantee
Let's Find Your Growth Gaps

One-time payment · First 20 founding restaurant partners

P.S.

I'm not going to tell you to spend more, post more or launch 17 new campaigns just because that's what marketers are supposed to say. Sometimes the smartest move is to stop, look at what's happening and ask a better question. Let's find the gaps before you throw more money at the problem.